Tinder’s Impact on Dating Culture

In today’s society the term romance is dead  is thrown around quite often. It seems that we live in a society where everyone is looking to just hook up instead of forming a long term relationship or even settling down. What is even more baffling is that in this day and age romance and finding the right one should be at an all time high. Why is that you may ask?

Well the answer is simple. We live in a society where dating sites and apps have been created for the main reason of finding the right one who you can spend the rest of your life with. Sites like Elite Singles, Passion.com, SingleParentmeet.com, eHarmony, FirstMet, and of course Tinder are just a few of the many dating sites  and apps that target people in society that are single but ready to mingle.

Out of all the dating apps out there and there is a lot, there seems to be one that has every one talking. Not only is this app easy to use but also has a fun and innovating way of meeting people. In case you haven’t figured out what site I am referring to it is Tinder. Yes this is the dating app that has so many people swiping left or right on their phones and chances are if you do not use the app  you probably know someone who does.

So what exactly is Tinder?

Tinder is a dating app that launched back in September 2012. It can be thought of as a much improved version of the app hot or not. Instead of just rating people as hot or not allowed users to, people can actually find people they are interested in and go on dates. Its founders Sean Rad and Justin Mateen could have never dreamed of creating a app that would revolutionize the dating world. In fact when asked about what led to the creation of the Tinder app Rad jokingly said  “Justin needed help meeting people because he had, what’s that disorder you have where you don’t leave the house?” . It seems the pair did not know what gold mine they had in their hands but they would soon find out after they launched the app.

Users between the ages of 18-24 years old flocked to app after its launch and  they now compromise about 50% of the apps users with the rest of the age demographics scattered.

With Tinder you only get messages from the people you’re interested in. Conversation are unlocked only when people swipe right on each other . There is no pressure or fear of rejection because all swipes are anonymous and if you swipe left on someone’s profile no one will ever know.

Swipe left swipe right. It doesn’t get easier than that.

 Why tinder has become so Popular  

It is relatively simple app to use and aside from that, the app caters to what people look for in today’s dating culture. We sometimes make our decisions based of initial judgements. People will not admit it but looks do matter. I’m not saying you have to be a supermodel for someone to like you but there are certain features that people look for before they decide whether or not they are attracted to someone. It is after this initial judgement when people actually get to know each other and decide if they actually like each other or not.

Tinder has taken this into account and created an app that allows you to initially decide whether or not you want to get to know someone based on looks. When you match up with someone that also finds you attractive the process continues from there. It is almost as if it is a game which makes it fun for people and the amount of users that have and use the app reflects how fun they find the app to be.

Here are some starts for you:

As of January 12, 2016 Tinder has had 100 million downloads with 10 billion matches. About 26 million matches are made daily  and the number is growing. About 54 percent of the users are single, 3 percent are divorced, 12 percent are already married, and 60 percent of the users come from outside the United States. It safe to say that Tinder attracts all types of people to their app regardless of their reason for joining.

Is Tinder just for Hookups?

Even though Tinder has gained immense popularity there have been talks of app replacing dating with a hookup culture.

Articles like “Tinder and the Dawn of The Dating Apocalyse” which are aimed toward dating apps like Tinder are accusing the app of making it so easy to to have casual sex or simply put hooking up. In the article men who interviewed view the app as a way to find women to hook up with. They see it as a game of who can get the most girls off Tinder. I myself know this to be true.

Being a college student at a big school I have made a few friends with most of the them being guys. Not to my surprise most of my friends use the Tinder app. Their reason for using it is not to find the one they can spend the rest of their life with, but instead they are looking for a hookup or maybe a one night stand. They often times succeed in their ventures and have even tried to get me to use the. I frankly just don’t have time for that.

So in a way I can see how Tinder is considered an app to hookup, but to be fair people have been hooking up way before the app was created. I personally think it comes down to the individual and their reason for using the app.

Feel free to follow me on twitter at the handle @king_Kofi for updates. I will be posting articles about Tinder as well as other  articles related to online dating throughout the year. Any feed back on my blog posts are also welcome. Thank you


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